KATE
Product designer
based in Tel Aviv
KATE
Product designer
based in Tel Aviv
Hello! I’m Kate 👋
Product designer who brings value and transforms complex flows into easy solutions
Product designer who brings value and transforms complex flows into easy solutions
01
Recent projects
02
Work Experience
JANUARY 2024 - Current
Product Designer, Tweed
Tweed provides self-custodial key management, a fully functional white label wallet, and a payments solution to platforms looking to introduce Web3 elements within their own environment and appeal to non-crypto native users.
Led end-to-end design of Tweed’s SaaS Developers Console 2.0, reducing integration time by 40% and enhancing the developer experience, directly contributing to faster time-to-market.
Led a full website redesign and SEO strategy, resulting in a significant boost in traffic (100%+) and engagement, with bounce rates reduced from 95% to 40%, and increasing the number of pages visited per user from 1 to 3.7.
Developed a scalable design system and design documentation, enhancing collaboration across teams and boosting organizational efficiency.
Optimized user experience for key features including WaaS, NFT, and Token checkout modal widgets, increasing user satisfaction and engagement. I worked on better error prevention and error handling, reducing the amount of unfinished transactions.
Collaborated closely with CEO, head of product, R&D to ensure precise implementation of visual design and functionality, ensuring alignment with brand and UX standards.
Created new brand look and feel, all marketing and investment materials, ensuring brand consistency across social media, presentations, and blogs.
JANUARY 2024 - Current
Product Designer, Tweed
Tweed provides self-custodial key management, a fully functional white label wallet, and a payments solution to platforms looking to introduce Web3 elements within their own environment and appeal to non-crypto native users.
Led end-to-end design of Tweed’s SaaS Developers Console 2.0, reducing integration time by 40% and enhancing the developer experience, directly contributing to faster time-to-market.
Led a full website redesign and SEO strategy, resulting in a significant boost in traffic (100%+) and engagement, with bounce rates reduced from 95% to 40%, and increasing the number of pages visited per user from 1 to 3.7.
Developed a scalable design system and design documentation, enhancing collaboration across teams and boosting organizational efficiency.
Optimized user experience for key features including WaaS, NFT, and Token checkout modal widgets, increasing user satisfaction and engagement. I worked on better error prevention and error handling, reducing the amount of unfinished transactions.
Collaborated closely with CEO, head of product, R&D to ensure precise implementation of visual design and functionality, ensuring alignment with brand and UX standards.
Created new brand look and feel, all marketing and investment materials, ensuring brand consistency across social media, presentations, and blogs.
JANUARY 2024 - Current
Product Designer, Tweed
Tweed provides self-custodial key management, a fully functional white label wallet, and a payments solution to platforms looking to introduce Web3 elements within their own environment and appeal to non-crypto native users.
Led end-to-end design of Tweed’s SaaS Developers Console 2.0, reducing integration time by 40% and enhancing the developer experience, directly contributing to faster time-to-market.
Led a full website redesign and SEO strategy, resulting in a significant boost in traffic (100%+) and engagement, with bounce rates reduced from 95% to 40%, and increasing the number of pages visited per user from 1 to 3.7.
Developed a scalable design system and design documentation, enhancing collaboration across teams and boosting organizational efficiency.
Optimized user experience for key features including WaaS, NFT, and Token checkout modal widgets, increasing user satisfaction and engagement. I worked on better error prevention and error handling, reducing the amount of unfinished transactions.
Collaborated closely with CEO, head of product, R&D to ensure precise implementation of visual design and functionality, ensuring alignment with brand and UX standards.
Created new brand look and feel, all marketing and investment materials, ensuring brand consistency across social media, presentations, and blogs.
MAY 2023 - SEPTEMBER 2023
UI/UX Designer, OMGene
Infinity is a venture capital fund with a presence in both Israel and China, investing across a range of industries. The group also operates its own startups and manages multiple internal funds. I was re-invited by Infinity Group to their new startup OMGene on a project basis due to my proven expertise and strong relationship with the company.
As the solo designer for OMGene, I led the design of a dashboard that presents users with their genetic testing results. My key responsibilities included leading UI/UX design to ensure product alignment with the company's vision, conducting user research and usability tests to inform design decisions, and collaborating closely with developers and the CEO for seamless integration. I designed and iterated on prototypes, focusing on usability, accessibility, and aesthetics, resulting in a user-friendly interface.
may 2023 - september 2023
UI/UX Designer, OMGene
Infinity is a venture capital fund with a presence in both Israel and China, investing across a range of industries. The group also operates its own startups and manages multiple internal funds. I was re-invited by Infinity Group to their new startup OMGene on a project basis due to my proven expertise and strong relationship with the company.
As the solo designer for OMGene, I led the design of a dashboard that presents users with their genetic testing results. My key responsibilities included leading UI/UX design to ensure product alignment with the company's vision, conducting user research and usability tests to inform design decisions, and collaborating closely with developers and the CEO for seamless integration. I designed and iterated on prototypes, focusing on usability, accessibility, and aesthetics, resulting in a user-friendly interface.
may 2023 - september 2023
UI/UX Designer, OMGene
Infinity is a venture capital fund with a presence in both Israel and China, investing across a range of industries. The group also operates its own startups and manages multiple internal funds. I was re-invited by Infinity Group to their new startup OMGene on a project basis due to my proven expertise and strong relationship with the company.
As the solo designer for OMGene, I led the design of a dashboard that presents users with their genetic testing results. My key responsibilities included leading UI/UX design to ensure product alignment with the company's vision, conducting user research and usability tests to inform design decisions, and collaborating closely with developers and the CEO for seamless integration. I designed and iterated on prototypes, focusing on usability, accessibility, and aesthetics, resulting in a user-friendly interface.
JULY 2022 - MAY 2023
UI/UX Designer, Bersus Design
may 2023 - september 2023
UI/UX Designer, OMGene
Infinity is a venture capital fund with a presence in both Israel and China, investing across a range of industries. The group also operates its own startups and manages multiple internal funds. I was re-invited by Infinity Group to their new startup OMGene on a project basis due to my proven expertise and strong relationship with the company.
As the solo designer for OMGene, I led the design of a dashboard that presents users with their genetic testing results. My key responsibilities included leading UI/UX design to ensure product alignment with the company's vision, conducting user research and usability tests to inform design decisions, and collaborating closely with developers and the CEO for seamless integration. I designed and iterated on prototypes, focusing on usability, accessibility, and aesthetics, resulting in a user-friendly interface.
may 2023 - september 2023
UI/UX Designer, OMGene
Infinity is a venture capital fund with a presence in both Israel and China, investing across a range of industries. The group also operates its own startups and manages multiple internal funds. I was re-invited by Infinity Group to their new startup OMGene on a project basis due to my proven expertise and strong relationship with the company.
As the solo designer for OMGene, I led the design of a dashboard that presents users with their genetic testing results. My key responsibilities included leading UI/UX design to ensure product alignment with the company's vision, conducting user research and usability tests to inform design decisions, and collaborating closely with developers and the CEO for seamless integration. I designed and iterated on prototypes, focusing on usability, accessibility, and aesthetics, resulting in a user-friendly interface.
MARCH 2021 - JUNE 2022
UI/UX Designer, Infinity Equity Group
Infinity is an international investment group that includes venture capital funds, its own inhouse startups, and media platform.
As the sole designer at Infinity’s Israel office, I designed the identity, deck and all visual material of the Infinity Medical Fund, which was used to raise over 40mil NIS from Israeli institutional investors for its IPO in the Tel Aviv Stock Exchange.
I managed multiple projects, communicated design concepts to stakeholders, conducted user research, and translated insights into intuitive, responsive designs.
MARCH 2021 - JUNE 2022
UI/UX Designer, Infinity Equity Group
Infinity is an international investment group that includes venture capital funds, its own inhouse startups, and media platform.
As the sole designer at Infinity’s Israel office, I designed the identity, deck and all visual material of the Infinity Medical Fund, which was used to raise over 40mil NIS from Israeli institutional investors for its IPO in the Tel Aviv Stock Exchange.
I managed multiple projects, communicated design concepts to stakeholders, conducted user research, and translated insights into intuitive, responsive designs.
MARCH 2021 - JUNE 2022
UI/UX Designer, Infinity Equity Group
Infinity is an international investment group that includes venture capital funds, its own inhouse startups, and media platform.
As the sole designer at Infinity’s Israel office, I designed the identity, deck and all visual material of the Infinity Medical Fund, which was used to raise over 40mil NIS from Israeli institutional investors for its IPO in the Tel Aviv Stock Exchange.
I managed multiple projects, communicated design concepts to stakeholders, conducted user research, and translated insights into intuitive, responsive designs.